Are you interested in Business Architecture? Want to hear from leading practitioners and thinkers? Then check out the Business Architecture Information Day, co-sponsored by the Business Ecology Initiative and OMG’s Business Architecture Working Group. The day features practitioner and analyst keynotes:
Capitalizing on Business Architecture in the Pharmaceutical Industry by Deb Boykin, Business Process Management, Director, Pfizer, Inc.
Pfizer Inc. is a research-based global pharmaceutical company applying innovative science to improve world health. It discovers, develops, manufactures and markets prescription medicines for humans and animals. Pfizer markets its pharmaceuticals directly to health care providers and patients; with the majority of sales conducted through wholesalers including McKesson and Cardinal Health. At Pfizer, Business Architecture resides within the Business Process Management (BPM) group and is a critical component in delivering Business Process value. This presentation will first examine the approach used to develop a robust and agile Business Architecture structure and will then discuss how content is leveraged and sustained to ensure business value.
Trends & Emerging Strategies in Business Architecture, by Jeff Scott, Senior Analyst, Forrester Research, Inc.
Business architecture’s time has come. While EAs have talked about business architecture for years, not much has really happened. But now a confluence of events is driving renewed interest – and action – in the business architecture space. Forrester sees three significant trends driving this change: a shift towards business led IT initiatives particularly in social technologies, EA disintermediation in technology decisions as IT organizations outsource more of their role, and renewed interest in strategic planning as business models and organizations become more complex. This presentation will explore these trends and the challenges and opportunities they bring. Key takeaways include trends that are challenging the traditional EA model, trends in developing business architecture and challenges every EA will face on the road ahead.
Find the complete agenda here. Hope to see you there!