Try plotting your CIO and/or IT org in the 2 x 2 matrix that Wladawsky-Berger describes: Internal & Operational, Internal & Strategic, External & Operational, External & Strategic.
“To discuss something as complex as the evolving role of the CIO, I would like to offer a simple and hopefully comprehensive framework based primarily on my own experience working with CIOs over the past several decades, as well as on various excellent studies on the future of the CIO.
Two major dimensions stand out along which to develop such a framework. One dimension focuses on whether the activities are more operational versus strategic, that is, oriented more toward the near term or the longer term. The second dimension focuses on whether the activities are more internal versus external, that is, primarily aimed at supporting the business functions or at growing the business in the marketplace.
While each of these dimensions is more of a continuous spectrum than just two discrete roles, it is helpful to discuss each of the four roles resulting from such a 2 x 2 framework.”