Business Model

Elemental Links is relevant, accessible, collaborative, transparent and profitable.

Elemental Links is Relevant:

  • Grounded in Reality. Research and advice is relevant in the real-world. Insights are delivered with a healthy dose of pragmatism. Advice is actionable.
  • Business-Driven. Research and advice emphasize attaining business value from technology.

Elemental Links is Accessible:

  • Content. Content is consumable. Good content is provided freely.
  • Interactions. Easy to reach. Receptive to provider and enterprise briefings. Simple to engage.
  • Investment. For purchase products and services are reasonably priced.

Elemental Links is Collaborative:

  • Clients. Collaboration is the key to client engagement success. Elemental Links will augment, not displace, client team.
  • Community. Elemental Links will contribute to formal and informal communities.
  • Partners. No single individual or business has all the answers. Elemental Links will create, and participate in, business affiliate ecosystems for some content co-creation, community outreach, and engagement delivery.

Elemental Links is Transparent:

  • Economic Interest Disclosure. Writings, presentations and conversations pertaining to technology, solution or service providers in which Elemental Links, or Brenda M. Michelson, has an economic interest (client, direct equity position) will include disclosures.
  • Funding Disclosure.

For topical research pieces or services, Elemental Links may accept sponsor funding for research time and/or distribution. The publication of sponsored pieces or services will prominently, and repeatedly, disclose any sponsorship.

To safeguard against sponsor influence, the agreement for research and distribution funding includes a pre-publication escape clause. If the sponsoring company finds the resulting piece to conflict with its views, they can cancel distribution sponsorship.

No sponsor funding will be accepted for product or vendor research pieces.

  • Yet Protective. Transparency practices will not infringe on client and community privacy, nor violate non-disclosure agreements. Clients requesting anonymity will not be mentioned in writings or conversations.

Elemental Links is Profitable:

  • Fair Profit. For accessibility to work – free access to good content – there must be a supporting revenue stream. Requests for time, other than briefings, are always billable.
  • Client Priority. Client project priorities may result in periods of “writing silence”. Better silence than noise.