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Big data vs. traditional databases: Can you reproduce YouTube on Oracle’s Exadata? | ZDNet
“…Cowen & Co. analyst Peter Goldmacher. In a 75-page report, Goldmacher walks through the database landscape and concludes that the consensus view that the growth of data will boost traditional database vendors is dead wrong. Goldmacher said:
We believe the vast majority of data growth is coming in the form of data sets that are not well suited for traditional relational database vendors like Oracle. Not only is the data too unstructured and/or too voluminous for a traditional RDBMS, the software and hardware costs required to crunch through these new data sets using traditional RDBMS technology are prohibitive…”
