• Blog
  • About
  • Archives

elemental links

brenda michelson's technology advisory practice

Data analysis issue, or data collection issue?

August 20, 2012 By brenda michelson

The research explored in my latest active information post caught the attention of my inner retailer, figuring out why customers do the things they do:

“…Sifting, cleansing and connecting disparate pieces of data to unearth a clue or two to customer behavior. Think click-stream analysis. And in the case of multichannel businesses, follow-on activities to correlate in-store visits, customer service calls and such.

That’s a significant amount of up-front time and effort. Compounding the issue, the shortage of data explorers is well documented. No wonder organizations are focusing on data collection and procrastinating on data discovery.

But perhaps, the big problem of big data isnt one of analyzing the data stockpiles. Rather, the problem is in our data collection techniques and scoping…”

Read the post: Customer behavior data: better collection, better … – Input Output.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Filed Under: active information

Brenda M. Michelson

Brenda Michelson

Technology Architect.

Trusted Advisor.

(BIO)

  • Email
  • LinkedIn
  • RSS
  • Twitter

Recent Posts

  • Experts Sketch
  • PEW Research: Tech Saturation, Well-Being and (my) Remedies
  • technology knowledge premise
  • The Curse of Knowledge
  • better problems and technology knowledge transfer

Recent Tweets

  • Just now
© 2004-2022 Elemental Links, Inc.
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.