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Link: Three Approaches to Managing Total Digitization – Peter Weill and Stephanie Woerner

January 15, 2014 By brenda michelson

“How are enterprises managing the spread and scope of total digitization? We at MIT CISR have found that enterprises are using one or more of three approaches to managing total digitization: convergence, coordination, or a separate digital innovation stacks approach. Each approach has very different objectives and measures of success.”

…

“Convergence is about reducing cost, reducing risk, and achieving synergies. Coordination is the right choice for enterprises that are trying to achieve a few enterprise-wide goals such as improving customer experience or asset utilization. Finally, the separate digital innovation stacks approach is right for enterprises that believe autonomy helps improve innovation and local customer responsiveness.”

“We believe that managing total digitization is one of the biggest opportunities and challenges facing enterprises — and their CIOs — today.”

Source:  HBR Blogs

via my Diigo

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Brenda M. Michelson

Brenda Michelson

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