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Archives for August 2014

Dieter Rams: Ten Principles For Good Design

August 6, 2014 By brenda michelson

Is innovative – The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself. Makes a product useful – A product is bought to be used. It has […]

Filed Under: links Tagged With: design

Digital crisscross

August 5, 2014 By brenda michelson

Customer journeys are complex and crisscross the organization. Even simple-seeming tasks, such as browsing or buying, often involve several steps, each touching a different part of the business. A customer may go online, compare products, scan a bar code, search, and call an agent. Designing a consistently positive, rewarding experience across all those touchpoints takes […]

Filed Under: links Tagged With: digital, el, systems

Brenda M. Michelson

Brenda Michelson

Technology Architect.

Trusted Advisor.

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