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Connective thinking is rare, crucial – 1959 Essay by Isaac Asimov on Creativity

October 21, 2014 By brenda michelson

Connective thinking ability cited as key trait in newly published Isaac Asimov essay on Creativity: But what if the same earth-shaking idea occurred to two men, simultaneously and independently? Perhaps, the common factors involved would be illuminating. Consider the theory of evolution by natural selection, independently created by Charles Darwin and Alfred Wallace. There is […]

Filed Under: links, thinking styles Tagged With: archive_0, connective thinking, creativity, problem-solving, stream, systems thinking

Eames’s Legendary “Powers of 10”

October 9, 2014 By brenda michelson

Increasingly, designers are shifting scale from rethinking artifacts (whether buildings, posters or toasters) toward whole systems thinking. I would call this a scale shift from, let’s say, 10^1 to 10^5. Prompted originally by environmental thinking and more recently by the rise of networks and globalization, we are starting to recognize that it is impossible to […]

Filed Under: links Tagged With: design

Dieter Rams: Ten Principles For Good Design

August 6, 2014 By brenda michelson

Is innovative – The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself. Makes a product useful – A product is bought to be used. It has […]

Filed Under: links Tagged With: design

Digital crisscross

August 5, 2014 By brenda michelson

Customer journeys are complex and crisscross the organization. Even simple-seeming tasks, such as browsing or buying, often involve several steps, each touching a different part of the business. A customer may go online, compare products, scan a bar code, search, and call an agent. Designing a consistently positive, rewarding experience across all those touchpoints takes […]

Filed Under: links Tagged With: digital, el, systems

“Who is writing all that code?”

July 24, 2014 By brenda michelson

In new industries and old, software has become a critical determinant of success. The big questions that company executives of all kinds need to be asking themselves are, “Who is writing all that code?” and, more to the point, “Who is writing it for our company, and how do we make sure that we maintain […]

Filed Under: links Tagged With: talent

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Brenda M. Michelson

Brenda Michelson

Technology Architect.

Trusted Advisor.

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